Project Overview
ShopLane had products people wanted and a store that got in the way. The site was slow, the checkout was clunky, and weak SEO meant new customers were hard to come by. Every metric pointed to a storefront leaking revenue.
We rebuilt the experience from the ground up for speed and clarity — optimised images, a streamlined checkout, and a clean, conversion-focused design. SEO foundations and analytics were baked in so the store could grow its organic traffic and the team could see exactly what was working.
The rebuild lifted revenue 68% and more than doubled organic traffic, with load times under a second and a far lower bounce rate.
The Challenge
ShopLane had a slow, dated storefront with weak SEO and a clunky checkout that was leaking revenue at every step.
Discovery
A conversion and speed audit identified the biggest leaks; the rebuild prioritised checkout, performance and SEO.
Development
Month 1
Foundation & core
Month 2
Features & data
Month 3
Polish & QA
Launch
Go-live
Growth
Optimize & scale
Integrations
Final Product
Drag to compare the experience before and after.
Results
Lessons Learned
Speed and a frictionless checkout were the highest-leverage fixes — design and SEO compounded the gains.
Client Testimonial
“Our store is fast, it ranks, and it converts. Revenue is up well beyond what we expected.”